Updated 3 months ago

MGA Entertainment L.O.L. Surprise!

L.O.L. Surprise O.M.G. Swag Fashion Doll

Name: L.O.L. Surprise O.M.G. Swag Fashion Doll
Brand: MGA Entertainment L.O.L. Surprise!
SKU: mga_lol_surprise_omg_swag
Price: 18.48 USD
Availability: InStock

Swag is an original O.M.G. doll known for sporty streetwear and bold red styling. The doll is popular for its recognizable character design.

$18.48

CategoryDolls

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WalmartIn Stock

$18.48Last updated: 6/7/2026

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$169.99Last updated: 8/4/2026

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Product Highlights

The most important capabilities and tradeoffs at a glance.

Recognizable Swag Character Style

This O.M.G. fashion doll features Swag’s sporty streetwear and chic personality style with bold red styling.

Articulated Fashion Doll Play

The articulated design supports poseable play for kids ages 4 to 8.

Accessories for Styling and Display

Included outfit, shoes, accessories, hairbrush, hair comb, doll stand, and reusable closet and dressing room package support dress-up play.

The MGA Entertainment L.O.L. Surprise! O.M.G. Swag Fashion Doll is an articulated plastic fashion doll for ages 4 to 8, featuring Swag’s sporty streetwear look, bold red styling, styled hair, and a reusable closet and dressing room package.

Media Reviews

Independent perspectives and scores from published reviews.

Veni Vidi Dolli

REVIEW: LOL OMG Swag (New)

The reviewer appreciates the doll's stylish layered outfit and cute shoes, but criticizes the included accessories—specifically the useless comb, the poorly fitting glasses, and the earrings. The reviewer also notes issues with lingering gel in the hair and indicates this will likely be their final OMG doll purchase.

Lori

Tantrums To Smiles

L.O.L Surprise OMG Fashion Dolls REVIEW

The reviewer praises the doll's size, detailed features, and articulation, noting it is a significant step up from the smaller surprise dolls. The review highlights the play value of the posing capabilities and the ability to style the doll's real hair, concluding that the dolls are fantastic and stylish despite the higher price point.

Evelyn (via Tantrums To Smiles) · Feb 1, 2020

Confessions of a Doll Collectors Daughter

Dolly Review: LOL Surprise OMG Fashion Doll Lady Diva

The reviewer is pleasantly surprised by the line, praising the solid construction of the vinyl legs, the body's curves, and the inclusion of articulation at the arms. While noting that the face mold may not appeal to everyone and the hands look slightly claw-like, the overall verdict is positive due to the quality and the value provided by the included accessories and reusable box.

Confessions of a Doll Collectors Daughter · Jul 5, 2019

Video Analysis

Product walkthroughs, comparisons, and long-form video reviews.